The Mac Weekly

Issue date: 9/28/07 Section: The Arts

Media Credit: www.virginmedia.com

Chamillionaire is one of the most misinterpreted artists in rap today. His enormous single "Ridin' Dirty" earned him all kinds of mainstream success, including a Grammy and the best selling ringtone ever. But his commercial victories are also the reason no one really takes him seriously. His name, pronounced "kuh-millionaire," is pretty ridiculous and some think of him as nothing more than a "ringtone rapper" such as Mims ("This is Why I'm Hot"). What people don't realize is that he is one of the best rappers alive, with one of the most storied catalogues in hip-hop, including countless mixtapes and a Paul Wall collaboration that is considered one the best southern rap albums.

His new album, "Ultimate Victory," released September 18 on Motown Records, is a compelling showcase of Cham's versatility as an emcee, as he explores different subject matter on all nineteen tracks over strung out guitars and heat-soaked southern synths. Chamillionaire's been in the game a long time and has almost perfected his rhyme skills. He times each syllable perfectly, and can effortlessly switch his slow, syrupy flow to quick double-time raps.

But despite some truly incredible songs, his debut suffered from a lot of filler and too many stereotypical braggadocio tracks. "Ultimate Victory" follows a similar blueprint but excels where its predecessor failed. There are still plenty of highlights buried within the record's overwhelmingly long run-time, but even the cliché songs are worthwhile. Take "The Ultimate Vacation," one of the corniest track names ever, a self-explanatory song that I can't stop listening to solely because his delivery is so amazing that it makes up for the bland subject matter.
While his writing skills are always on point, Cham's greatest asset is his voice. When he's rapping, his vocal tone is crisp and smooth, with each word enunciated perfectly. Smothering each beat with his deep Texas drawl, Chamiollionare easily has the best singing voice in rap. It's to the point where every song is worth listening to because anything he says sounds incredible, regardless of what he's talking about. "Standing Ovation" is a great example, as he takes a typical song about haters and brings a vocal performance so strong that it stands as one of the album's best tracks.

Chamillionaire often uses played out themes for songs, but he also provides some very original tracks here that are near flawless. "I Think I Love You" has an absolutely perfect hook and an interesting storyline set to shifting synths and plucked guitar strings. Cham provides a brilliantly intricate personification of money and the problems that come with it, an interesting concept coming from a rapper who has spent his career obsessing over getting paid. The album's other true highlight is the title track, which shows Cham more personal than ever over one of the best songs of his illustrious career. His internal rhymes are flawless here and he recognizes that he is often misunderstood, saying "Now that everyone's present is this victory night/let me re-paint the pic, they wasn't depicting me right."

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